Pottery Barn |  Global Toolkit

Challenge: Building and managing a cohesive design system for scalable, consistent global experiences.
Role: Visual/ UX Designer
Team: Designers, Researchers, Engineers, Product Managers
Focus: Visual system creation, UI kit development, component documentation, cross-team collaboration.

Overview

Pottery Barn needed a unified digital system to address inconsistent UI patterns, scattered assets, and slow design-to-development workflows across global teams. The Global Toolkit established a clear visual language, reusable components, and streamlined handoff practices—dramatically improving production efficiency and brand consistency.

Challenge

Multiple regional teams operated without a single source of truth, leading to duplicated work, mismatched styling, and longer development cycles. Pottery Barn required a flexible, centralized system that could support weekly marketing needs, seasonal refreshes, and international variations.

Audit & System Definition

I evaluated existing pages, components, and brand assets to identify gaps and redundancies, then structured the system around key foundations: color, typography, grid/spacing, and reusable UI patterns.

Component & Template Creation

Built a modular library in Sketch + Zeplin, including core UI components, responsive rules, and page-level templates for marketing and merchandising flows.

Documentation & Handoff

Created developer-ready specs, annotations, and usage guidelines to ensure consistency and reduce review cycles. Patterns were tested against real Pottery Barn flows to validate durability across markets and seasons.

Cross-Team Collaboration

Partnered with designers, developers, merchandisers, and brand teams to align requirements, gather feedback, and ensure system adoption.

Foundational design system elements

• Component library (CTAs, tiles, forms, navigation, promos)

• Page templates for global campaigns and merchandising

• Documentation: guidelines, redlines, responsive behaviors

• Aligning teams with varying design maturity

• Supporting rapid (and in some cases expedited) seasonal turnaround depending on global market

• Balancing structure with flexibility for global markets

• Integrating modern components into legacy code

The Global Toolkit became the unified standard for Pottery Barn’s digital design:

• 40–60% faster page production

• Stronger brand consistency across regions

• More predictable developer handoff

• Faster onboarding for new designers

• Long-term scalability for global expansion

The Global Toolkit created a durable, reusable system that elevated visual consistency, reduced production friction, and enabled teams worldwide to build at speed. It remains a foundational asset for Pottery Barn’s digital operations.