Apple | Interactive Design & Front-End
Role: Interactive Designer / Front-End Designer
Focus: Marketing Pages, Compare Tools, PDPs, Global Launch Assets
Platforms: Desktop, Tablet & Mobile
Context
This case study focuses on large-scale responsive product marketing pages, built for global audiences. The work demonstrates my approach to system-based web design, accessibility, and close collaboration with engineering to ship high-fidelity, production-ready experiences.
What I Did
Design → Build → QA → Launch
Static creative → Responsive HTML → Motion & AX polish
🧭 Launch Scope & Deliverables
🧭 Launch Scope & Deliverables
Launch Cycles Supported
Apple Watch SE
Apple Watch Series 9
M2 Macbook Air
Mac Studio
Mac mini (M2 + M2 Ultra)
Deliverables
Marketing Pages
Interactive Compare Pages
PDPs
CTO Galleries
Social Carousels
Banners, Affiliates & DM Tiles
Platforms
Apple.com
Third-party retail partners
🎨 Front-End Design Process
🎨 Front-End Design Process
Build
Retouched and exported optimized image assets
Built responsive HTML/CSS pages to match static designs with pixel-level accuracy
Tested designs and functionality in cloud-based preview servers
Design
Designed static PSD marketing creative aligned to Apple launch standards
Defined layout, hierarchy, and product focus
🛠️ Collaboration & Production
🛠️ Collaboration & Production
Cross-Functional Partners
Design
Engineering
QA
Accessibility (AX)
Production Designers
Production Responsibilities
Participated in production syncs to align on NPI goals
Created spec sheets for global geo handoffs
Participated in regression QA across launch cycles
Supported international versioning and rollout readiness
Operating at Apple Scale
High fidelity, high volume, tight timelines
🧪 Accessibility & Quality
🧪 Accessibility & Quality
Quality Assurance (QA)
Regression testing across iterations and revisions
Validated interaction, layout, and behavior across breakpoints
Ensured launch readiness for global release
Accessibility (AX)
Identified and resolved VoiceOver and AX bugs
Balanced accessibility requirements with source design fidelity
Collaborated with AX and dev partners to validate fixes
🚀 Outcome & Wins
🚀 Outcome & Wins
Results
Successfully completed 4 NPI (new product inception) production cycles
Shipped:
2 Marketing Pages
2 Interactive Compare Pages
3rd-party galleries & social content